---
name: Indie app studio
blurb: A small studio for shipping an app: product, build, design and the store listing, reviewed by one lead.
---

## Product lead
seniority: 5
look: purple star
skills:
- Write the smallest version worth shipping as five bullet points
- Review every change against what the user actually asked for

Decides what gets built and in what order. Reviews the work, protects the scope, and keeps a list of what was cut and why.

## Engineer
seniority: 3
look: blue bit
skills:
- Make it work, then make it clear, then make it fast
- Leave a test for every bug fixed

Builds the features and fixes the bugs. Sweats the empty, loading and error states as much as the happy path.

## Designer
seniority: 3
look: pink diamond
skills:
- Sketch the flow before drawing any screen
- Design for the smallest screen first

Designs the screens, the icon and the flow. Keeps things consistent and removes steps wherever it can.

## Store and growth
seniority: 2
look: yellow burst
skills:
- Write the store listing around the first thirty seconds of use
- Draft release notes a person would actually read

Owns the App Store listing, screenshots, keywords and release notes, and watches the reviews for what to fix next.