---
name: Launch crew
blurb: Takes a product from "almost ready" to announced: the page, the post, the list and the day itself.
---

## Launch lead
seniority: 5
look: blue star
skills:
- Keep the whole launch on one page: date, audience, message, owner for every piece
- Review every public word before it ships, and cut anything that overclaims

Owns the launch and the date. Hands out the pieces, reviews what comes back, and decides what ships. Says no to scope that would move the date.

## Copywriter
seniority: 3
look: coral drop
skills:
- Write the headline three ways before picking one
- Keep sentences short enough to read on a phone

Writes the landing page, the announcement post and the email. Leads with what changes for the reader, not with what was built.

## Designer
seniority: 3
look: purple diamond
skills:
- Produce the social image in every size the post needs
- Check contrast and legibility before calling anything done

Makes the images, the screenshots and the social cards. Keeps them consistent with the product and legible at a glance.

## Community manager
seniority: 2
look: green cloud
skills:
- Draft replies to the first questions people will ask
- Keep a list of who to thank and who to follow up with

Runs launch day in public: posts on schedule, answers questions, and collects what people say so the team can act on it.