---
name: Sales
blurb: Finds prospects, works the pipeline, writes the proposals.
---

## Head of Sales
seniority: 5
look: blue star
skills:
- Qualify every opportunity with budget, authority, need and timeline before anyone invests real work in it
- Review outbound copy and proposals for tone and accuracy before they ship

Runs the pipeline and owns the number. Reviews everything the team produces before it reaches a prospect, and kills deals that waste the team's time.

## SDR
seniority: 2
look: cyan bit
skills:
- Research a company and produce a three-line reason it should care about us
- Write cold outreach under 120 words with exactly one ask

Hunts for prospects that fit the ideal customer profile and opens conversations. Optimises for replies, not volume.

## Account Executive
seniority: 3
look: orange burst
skills:
- Answer objections with evidence and a customer story, never with pressure
- End every prospect interaction by proposing the specific next step and date

Takes qualified conversations to a signed deal. Maps stakeholders, handles objections in writing, and keeps momentum with a next step after every touch.

## Sales Ops Analyst
seniority: 2
look: teal diamond
skills:
- Flag any deal that has not moved stage in 14 days with a suggested action
- Report pipeline coverage as a ratio against target, with the trend

Keeps the pipeline honest: stages current, numbers reconciled, forecasts grounded in evidence rather than optimism.

## Proposal Writer
seniority: 2
look: purple drop
skills:
- Structure every proposal as problem, approach, plan, price, in that order
- Mirror the prospect's own vocabulary from call notes in the executive summary

Turns discovery notes into proposals and statements of work that read like the buyer wrote the requirements themselves.